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I have been consulting startups in the mobile entertainment space since late 2022, including on UX and monetization strategy. And to be honest, I have been feeling a bit uneasy over the past few months, watching how "gamification" in Indian apps is increasingly turning into a direct dependence on micro-incentives and cash investments. Sometimes you don't understand - are you working with a gaming platform now or creating UX for a modern analogue of a slot? This is especially active in the area of ​​so-called "quasi-games" - seemingly harmless, visually simple, even educational or entertaining. But 5 minutes later you are already registering UPI and participating in a tournament "for a chance to win". The system tells you that "yesterday people like you won 1200₹", and FOMO kicks in. As noted in https://www.greaterkashmir.com/tech/gamble-or-game-identity-crisis-of-indias-fastest-growing-apps/ — these are not separate applications, but a trend in the industry. I know a producer who left a large project because he did not want to "draw a trap for users," as he himself put it. The task was to introduce an "element of luck" into a card game. Specifically, to create a feeling that the player can win, but at the same time the algorithm strictly controls the probability. This is essentially gambling, only without honest recognition. And until regulation catches up with the market, there will only be more such cases.